GALLERY: Maisie Wilen's latest collection was inspired by virtual worlds and Mattel's franchise "Monster High."
Maisie Wilen
LA-based designer Maisie Schloss began her label with a grant from Kanye West in 2019.
Maisie Wilen
The label is known for chic cyber-inspired partywear.
Maisie Wilen
Schloss often employs bold, digitally designed prints and favors catsuit silhouettes.
Maisie Wilen
The latest collection for NYFW saw models as larger-than-life holograms in lieu of a traditional runway show.
Maisie Wilen
In addition to the in-person show, Yahoo designed a desktop and mobile experience to view the collection at home in augmented reality (AR).
Maisie Wilen
Schloss said: "We're no longer tethered to things that we can show during a traditional fashion show."
Maisie Wilen
Though digital presentations have become standard for fashion shows during the pandemic, Schloss is embracing a hybrid approach to create different experiences in person and virtually.
Maisie Wilen
For this collection, she wanted it "to serve as a study of the often blurry line between reality and fantasy," she said. "What makes something that is real feel unreal?"
Maisie Wilen
See the full collection here via the Maisie Wilen Holographic Experience.
Maisie Wilen
See the full collection here via the Maisie Wilen Holographic Experience.
Maisie Wilen
See the full collection here via the Maisie Wilen Holographic Experience.
Maisie Wilen
See the full collection here via the Maisie Wilen Holographic Experience.
Maisie Wilen
See the full collection here via the Maisie Wilen Holographic Experience.
Maisie Wilen
See the full collection here via the Maisie Wilen Holographic Experience.
