‘Brand Currency’ | CNN

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‘Brand Currency’

Published 10:37 PM EDT, Wed August 30, 2017
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French artist Jade Dalloul imagines a future in which companies and corporations have become so influential that they have started issuing their own currencies, as seen with this note featuring late Apple CEO Steve Jobs.
French artist Jade Dalloul imagines a future in which companies and corporations have become so influential that they have started issuing their own currencies, as seen with this note featuring late Apple CEO Steve Jobs.
Jade Dalloul
Dalloul takes quotes from company mission statements and repurposes them as if they were the mottos of nations.
Dalloul takes quotes from company mission statements and repurposes them as if they were the mottos of nations.
Jade Dalloul
Facebook's Mark Zuckerberg might have political ambitions, and Dalloul is interested in summoning up a world in which he is even more powerful.
Facebook's Mark Zuckerberg might have political ambitions, and Dalloul is interested in summoning up a world in which he is even more powerful.
Jade Dalloul
In this image Dalloul looks into the questions around Facebook's surveillance and intrusion issues by placing this Zuckerberg quote on one of his notes.
In this image Dalloul looks into the questions around Facebook's surveillance and intrusion issues by placing this Zuckerberg quote on one of his notes.
Jade Dalloul
Google founders Larry Page and Sergey Brin star on the 500 note.
Google founders Larry Page and Sergey Brin star on the 500 note.
Jade Dalloul
Beyond just the faces of CEOs, Dalloul uses the insignia and icons of mega-companies to show their omnipresence in our lives. Here, the late McDonald's boss Ray Kroc is given the Dalloul treatment.
Beyond just the faces of CEOs, Dalloul uses the insignia and icons of mega-companies to show their omnipresence in our lives. Here, the late McDonald's boss Ray Kroc is given the Dalloul treatment.
Jade Dalloul
The iconic Big Mac -- a symbol of American capitalism -- is shown here.
The iconic Big Mac -- a symbol of American capitalism -- is shown here.
Jade Dalloul
Bill Gates is another of Dalloul's portraits.
Bill Gates is another of Dalloul's portraits.
Jade Dalloul
Gates' immediately recognizable Windows logo.
Gates' immediately recognizable Windows logo.
Jade Dalloul
Shell CEO Ben van Beurden is shown next to one of the many petrol stations he controls.
Shell CEO Ben van Beurden is shown next to one of the many petrol stations he controls.
Jade Dalloul
"Banknote aesthetics are really linked to the richness of culture, history and personalities of their countries," said Dalloul.
"Banknote aesthetics are really linked to the richness of culture, history and personalities of their countries," said Dalloul.
Jade Dalloul
Starbucks boss Kevin Johnson is one of the most powerful figures in the industry.
Starbucks boss Kevin Johnson is one of the most powerful figures in the industry.
Jade Dalloul
This quote from Johnson's predecessor Howard Schultz sums up the Starbucks ethos.
This quote from Johnson's predecessor Howard Schultz sums up the Starbucks ethos.
Jade Dalloul

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