What makes him tick? Chocolate and bike rides with IWC CEO Georges Kern | CNN

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What makes him tick? Chocolate and bike rides with IWC CEO Georges Kern

By Zahra Jamshed, CNN
Updated 5:23 AM EDT, Fri October 2, 2015
Link Copied!
Flick through the gallery for International Watch Company CEO Georges Kern's tips on watch collecting, as well as some of the brand's newest timepieces on offer.
Flick through the gallery for International Watch Company CEO Georges Kern's tips on watch collecting, as well as some of the brand's newest timepieces on offer.
courtesy iwc
Watches and Wonders, an exhibition organized by the Fondation de la Haute Horlogerie, is held in Hong Kong each year. It's a chance for luxury watch brands like IWC, to show new collections.
Watches and Wonders, an exhibition organized by the Fondation de la Haute Horlogerie, is held in Hong Kong each year. It's a chance for luxury watch brands like IWC, to show new collections.
STUDIOEAST/Moses Ng/PHOTOPRESS/Photo by Moses Ng / studioEAST
According to CEO of IWC Georges Kern, a collector should own at least three or four watches. "One for business, one for leisure, and one for extravagant events," he says.
According to CEO of IWC Georges Kern, a collector should own at least three or four watches. "One for business, one for leisure, and one for extravagant events," he says.
STUDIOEAST/Moses Ng/PHOTOPRESS/Photo by Moses Ng / studioEAST
For customers looking to purchase their first luxury watch, Kern states that one should consider factors such as the way a certain color looks on the wearer's skin, as well as how a watch would fit into their wardrobe staples. "For instance, with a blue suit, I can wear a blue watch."
For customers looking to purchase their first luxury watch, Kern states that one should consider factors such as the way a certain color looks on the wearer's skin, as well as how a watch would fit into their wardrobe staples. "For instance, with a blue suit, I can wear a blue watch."
STUDIOEAST/Moses Ng/PHOTOPRESS/Photo by Moses Ng / studioEAST
Kern says that dark blue is one of his favorite colors, and is often spotted in a dark blue suit. The above Portofino Automatic 37 in all blue was revealed at Watches & Wonders 2015.
Kern says that dark blue is one of his favorite colors, and is often spotted in a dark blue suit. The above Portofino Automatic 37 in all blue was revealed at Watches & Wonders 2015.
courtesy iwc
IWC also premiered the Portofino Hand-Wound Day & Date.
IWC also premiered the Portofino Hand-Wound Day & Date.
courtesy of iwc
For this new release, IWC teamed up with Italian shoemaker Santoni, who produced the leather straps for the watches. This piece is available in stainless steel or red gold.
For this new release, IWC teamed up with Italian shoemaker Santoni, who produced the leather straps for the watches. This piece is available in stainless steel or red gold.
courtesy of iwc
This Portofino Automatic 37 in raspberry pink, comes with a diamond set and a silver plated dial.
This Portofino Automatic 37 in raspberry pink, comes with a diamond set and a silver plated dial.
courtesy iwc
The final addition to IWC's new roster at Watches & Wonders 2015 is the Portofino Automatic Moon Phase 37. The dial is constructed using pearl oyster and features a moon phase face. The moon rises and sets behind the clouds as time passes.
The final addition to IWC's new roster at Watches & Wonders 2015 is the Portofino Automatic Moon Phase 37. The dial is constructed using pearl oyster and features a moon phase face. The moon rises and sets behind the clouds as time passes.
courtesy of iwc
Kern observes watch trends found in the Asia market: "China is not a sports watch market -- instead, consumers tend to like watches that are a little bit flatter, a little bit smaller and have a touch of elegance. That's what's happening right now in the market."
Kern observes watch trends found in the Asia market: "China is not a sports watch market -- instead, consumers tend to like watches that are a little bit flatter, a little bit smaller and have a touch of elegance. That's what's happening right now in the market."
STUDIOEAST/Moses Ng/PHOTOPRESS/Photo by Moses Ng / studioEAST

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