Inside the pages of FRUiTS magazine | CNN

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Shoichi Aoki on capturing Tokyo fashion

Published 9:00 PM EDT, Tue May 9, 2017
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Photographer Shoichi Aoki is best known for his publication FRUiTS magazine.
Photographer Shoichi Aoki is best known for his publication FRUiTS magazine.
Shoichi Aoki
For the last two decades, Aoki has been documenting Tokyo's most provocative street fashions on the pages of FRUiTS.
For the last two decades, Aoki has been documenting Tokyo's most provocative street fashions on the pages of FRUiTS.
Shoichi Aoki
After 233 issues, Aoki decided to shut the publication down.
After 233 issues, Aoki decided to shut the publication down.
courtesy Shoichi Aoki
He claims that now -- compared to when the publication first started in 1996 -- there is less fashionable people to photograph.
He claims that now -- compared to when the publication first started in 1996 -- there is less fashionable people to photograph.
courtesy Shoichi Aoki
"The first two years were very exciting," says Aoki.
"The first two years were very exciting," says Aoki.
courtesy Shoichi Aoki
He cites Decora -- a striking and colorful fashion trend that emerged in the 1990s -- as one of his favorite fashion movements to emerge in Japan.
He cites Decora -- a striking and colorful fashion trend that emerged in the 1990s -- as one of his favorite fashion movements to emerge in Japan.
courtesy Shoichi Aoki
"I don't think we'll see such a fashion movement emerge in the world again," he adds.
"I don't think we'll see such a fashion movement emerge in the world again," he adds.
courtesy Shoichi Aoki
Now, he says, young people are choosing to experiment with fashion online instead of on the streets.
Now, he says, young people are choosing to experiment with fashion online instead of on the streets.
courtesy Shoichi Aoki
"They are now expressing their fashion online, so they don't need to express themselves on the street," he says.
"They are now expressing their fashion online, so they don't need to express themselves on the street," he says.
courtesy Shoichi Aoki
"Online is more like a stage for people to express their fashion."
"Online is more like a stage for people to express their fashion."
courtesy Shoichi Aoki
As for his plans for the future, Aoki says he hopes to publish a book. "I am still shooting," he explains.
As for his plans for the future, Aoki says he hopes to publish a book. "I am still shooting," he explains.
courtesy Shoichi Aoki

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