Lifestyle publication Cosmopolitan and autos manufacturer SEAT are facing fierce criticism over their joint unveiling of a new car.
Lifestyle publication Cosmopolitan and autos manufacturer SEAT are facing fierce criticism over their joint unveiling of a new car.
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Named the SEAT Mii, the partners have promoted the vehicle as a car for women. "With its exclusive design and thoughtful feminine touches, like the mirrors in the sun visors or the handbag hook, the car adapts to every need and personality. Including yours," SEAT says.
Named the SEAT Mii, the partners have promoted the vehicle as a car for women. "With its exclusive design and thoughtful feminine touches, like the mirrors in the sun visors or the handbag hook, the car adapts to every need and personality. Including yours," SEAT says.
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The launch of the new vehicle was met with swift backlash on Twitter for its gender stereotyped design.
The launch of the new vehicle was met with swift backlash on Twitter for its gender stereotyped design.
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The marketing hashtag, #ThisIsMii, quickly went viral for all the wrong reasons after it attracted a swathe of critical Twitter posts.
The marketing hashtag, #ThisIsMii, quickly went viral for all the wrong reasons after it attracted a swathe of critical Twitter posts.
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The car's design may appear thoughtless to some, but the SEAT Mii is the result of 18 months of collaborative research and development.
The car's design may appear thoughtless to some, but the SEAT Mii is the result of 18 months of collaborative research and development.
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It was revealed on Friday at Cosmopolitan's FashFest event in London.
It was revealed on Friday at Cosmopolitan's FashFest event in London.
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The car's features include a jewel effect on the rims, a handbag hook, and "eyeliner headlights" that are "emphasized in the same way as make-up emphasizes the eye," according to SEAT.
The car's features include a jewel effect on the rims, a handbag hook, and "eyeliner headlights" that are "emphasized in the same way as make-up emphasizes the eye," according to SEAT.
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The SEAT Mii is available on pre-order in two colours, a deep purple Violetto or Candy White.
The SEAT Mii is available on pre-order in two colours, a deep purple Violetto or Candy White.
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Three versions of the car are available: a 60 horsepower, a 68 horsepower and a 75 horsepower.
Three versions of the car are available: a 60 horsepower, a 68 horsepower and a 75 horsepower.
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Many women -- and men -- have taken to social media and say the car's design is offensive and backwards.
Many women -- and men -- have taken to social media and say the car's design is offensive and backwards.
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