
British designer Anya Hindmarch creates bags that are a favorite among celebrities, fashion critics, and even royalty.

Actress Emma Watson wears the crisp packet bag, which Hindmarch selects as the bag that best describes her personality. "I love the way it's a little bit irreverent," she says.

Diana, Princess of Wales was also a fan, referring to the Anya clutch as her "cleavage bag" because she would use it to hide her décolletage when coming out of cars.

Princess Kate, Duchess of Cambridge, has often been spotted with an Anya Hindmarch purse.

This backpack in shearling from her recent collection has received a lot of buzz, particularly since it has been worn by models Gigi Hadid and Kendall Jenner.

Hindmarch believes that the backpack is an iconic bag in 2016.

Her latest collection pays tribute to vintage technology.

She specifically looks at pixelated squares as an art form.

"It's amazing what you can do with pixels these days -- almost everything we look at now is made up of them," Hindmarch told CNN.

Hindmarch often explores art as a theme when designing new collections.

For spring/summer 2016, Hindmarch's London Fashion Week show paid tribute to pattern and abstraction in art.

"When tessellated and played with, using myriad different techniques, these patterns emerged as something new and unexpected."

Hindmarch highlights her Counter Culture collection as a favorite past collaboration. "I like the idea of the high-low aspect of fashion, because you can be quite playful. You can do a beautiful bag that's inspired by something as fun as cereal."


