Vice President Kamala Harris is capitalizing on the power of strong imagery to sustain the momentum surrounding her candidacy in hopes of building a cultural movement for the Democratic ticket in ways that long eluded President Joe Biden.
Harris is taking a page out of the former president’s own playbook — and drawing his ire in the process.
The surge in interest in her campaign has led to a rapid scaling-up of Harris’ infrastructure. Merchandise has exploded online. Harris’ crowds are filled with supporters wearing shirts, buttons and hats of all varieties — a scene far more comparable to a Trump rally than a Biden one.
Large crowds of supporters have already greeted Harris in Georgia, Pennsylvania, Wisconsin, Michigan, Arizona and Nevada. In Wisconsin last week, some supporters abandoned their cars on the roadside a mile from the event site and walked the rest of the distance.
“It’s not as if anybody cares about crowd sizes or anything,” Democratic vice presidential nominee Tim Walz quipped Friday night, praising the audience at a packed rally outside Phoenix.
Getting Trump’s attention: Harris’ large crowds are now a pivotal part of the new plan to defeat Trump.
On Sunday, Trump falsely claimed that Harris had “nobody” waiting for her at her Detroit airport hangar rally—which was attended by thousands—and that photos of the crowd in front of Air Force Two and at other speeches were created using artificial intelligence.
“Has anyone noticed that Kamala CHEATED at the airport? There was nobody at the plane, and she ‘A.I.’d’ it, and showed a massive ‘crowd’ of so-called followers, BUT THEY DIDN’T EXIST!” Trump said on social media. “She’s a CHEATER. She had NOBODY waiting, and the ‘crowd’ looked like 10,000 people! Same thing is happening with her fake ‘crowds’ at her speeches.”
At a Thursday news conference, Trump said, “I have 10 times, 20 times, 30 times the crowd size, and they never say the crowd was big.”
This post was updated with additional information.
Read more about Harris’ strategy for the Oval Office here.