Zombie brands with a second life | CNN Business

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Zombie brands with a second life

Updated 10:36 AM EDT, Mon March 9, 2015
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Nearly a century after opening is first store, RadioShack is going out of business. It is <a href="index.php?page=&url=http%3A%2F%2Fmoney.cnn.com%2F2015%2F02%2F05%2Fnews%2Fcompanies%2Fradioshack-bankruptcy%2F">closing more than half of its 4,000 stores</a> and the remaining ones will be bought by Sprint. But the RadioShack brand might just live on. In fact, one investor is already prepared to pay <a href="index.php?page=&url=http%3A%2F%2Fmoney.cnn.com%2F2015%2F02%2F26%2Fnews%2Fcompanies%2Fradioshack-name%2F">$20 million</a> for the RadioShack name.
RadioShack —
Nearly a century after opening is first store, RadioShack is going out of business. It is closing more than half of its 4,000 stores and the remaining ones will be bought by Sprint. But the RadioShack brand might just live on. In fact, one investor is already prepared to pay $20 million for the RadioShack name.
radioshack.com/CNNMoney
London Fog has gone bankrupt at least two times -- in 1999 and 2006. But the trench coat brand refuses to die. It lives on, thanks to celebrity endorsements from folks like Neil Patrick Harris and a renewed affection for the 60s style it represents. The maker of rainy day gear is sold at Macy's and Dillards, as well as online.
London Fog —
London Fog has gone bankrupt at least two times -- in 1999 and 2006. But the trench coat brand refuses to die. It lives on, thanks to celebrity endorsements from folks like Neil Patrick Harris and a renewed affection for the 60s style it represents. The maker of rainy day gear is sold at Macy's and Dillards, as well as online.
londonfog.com/CNNMoney
Once the go-to place for massage chairs and nose hair trimmers, the Sharper Image went bankrupt in 2008. For a while, you could continue to buy its products at Macy's, Bloomingdales and Bed, Bath & Beyond. But now it lives on in the Sharper Image website.
Sharper Image —
Once the go-to place for massage chairs and nose hair trimmers, the Sharper Image went bankrupt in 2008. For a while, you could continue to buy its products at Macy's, Bloomingdales and Bed, Bath & Beyond. But now it lives on in the Sharper Image website.
sharperimage.com/CNNMoney
Home goods retailer Linens N' Things went out of business in 2008. But the brand name has lived on through the lnt.com website, where customers can still buy their favorite Linens 'n Things products.
Linens N' Things —
Home goods retailer Linens N' Things went out of business in 2008. But the brand name has lived on through the lnt.com website, where customers can still buy their favorite Linens 'n Things products.
lnt.com/CNNMoney
Originally a mail order business, Bombay Company closed its U.S. stores more than seven years ago. It still has stores in Canada. But in the U.S., you can still find Bombay Company branded products at Bed, Bath & Beyond, Sam's Club, Home Goods and Meijer.
Bombay Company —
Originally a mail order business, Bombay Company closed its U.S. stores more than seven years ago. It still has stores in Canada. But in the U.S., you can still find Bombay Company branded products at Bed, Bath & Beyond, Sam's Club, Home Goods and Meijer.
bombaycompany.com/CNNMoney
The granddaddy of modern photography, Kodak went bust in 2012 after struggling to compete in the era of digital cameras. But it has reinvented itself as a technology company focused on imaging and printing.
Eastman Kodak —
The granddaddy of modern photography, Kodak went bust in 2012 after struggling to compete in the era of digital cameras. But it has reinvented itself as a technology company focused on imaging and printing.
kodak.com/CNNMoney
Polaroid was best known for cameras that printed pictures instantly. After going bankrupt in 2001 and again in 2008, Polaroid is back in business with digital cameras, tablets and televisions.
Polaroid —
Polaroid was best known for cameras that printed pictures instantly. After going bankrupt in 2001 and again in 2008, Polaroid is back in business with digital cameras, tablets and televisions.
amazon.com/CNNMoney

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