Macy’s sales for the all-important holiday stretch inched up slightly, but the retailer still faces challenges in its turnaround effort.
Sales at store open at least a year increased 0.7% during its most recent quarter compared to last year, Macy’s said Tuesday.
Investors breathed a sigh of relief. Macy’s (M) stock plunged close to 18% in January, its worst day in history, after warning it fell short of its holiday expectations. On Tuesday, Macy’s was flat in pre-market trading.
The results signal that Macy’s strategies to grow sales are paying off.
The company is adding discount sections, which it calls Macy’s Backstage, inside around 120 stores. It’s also rolled out buy online, pickup in store to all of its 690 stores, and it’s introduced a new loyalty program.
But 2019 could be difficult for Macy’s. It expects comparable sales to increase only around 1%.
Macy’s faces pressure from Amazon (AMZN), which has ramped up its clothing business, as well as discount chains like TJMaxx (TJX). Target (TGT) and Walmart (WMT) have also improved their clothing brands.
To offset Macy’s investments in its supply chain and new tech, the company said it would begin a restructuring plan to save around $100 million a year. Macy’s will cut around 100 upper management jobs as part of the plan.