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Hershey's next billion-dollar brand could be a candy from the '40s

Spicy Jolly Ranchers, freeze-dried candies, and gummy ropes—Hershey is feeding Gen Z's appetite for creative candy. CNN's Vanessa Yurkevich goes behind the scenes to find out how the company has transformed a hard candy from the 40's to meet consumer demand.

3:27 • Source: CNN
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