The drive-through lane at a Taco Bell restaurant in New Hyde Park, New York, US, on Tuesday, May 2, 2023. Yum! Brands Inc. reported adjusted earnings per share for the first quarter that missed the average analyst estimate. Photographer: Bing Guan/Bloomberg via Getty Images
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Taco Bell is winning at affordability. CNN gets a peek inside its test kitchen to find out how

While customers pull back spending at rivals, Taco Bell credits its value menu for consistent sales growth. CNN gets a look inside its test kitchen to watch the chain develop new value items that all retail under $3.

2:59 • Source: CNN
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The drive-through lane at a Taco Bell restaurant in New Hyde Park, New York, US, on Tuesday, May 2, 2023. Yum! Brands Inc. reported adjusted earnings per share for the first quarter that missed the average analyst estimate. Photographer: Bing Guan/Bloomberg via Getty Images
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