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The power of smell: The Nigerian startup boosting brand marketing

Mena Emuh founded the fragrance brand Cececa to help companies create an extension of their brand through bespoke scents.

02:02 - Source: CNN
African Start-Up 15 videos
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The power of smell: The Nigerian startup boosting brand marketing
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This Ghanian entrepreneur created a skincare line you can eat
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Turning tires into fashionable footwear
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Crafting Senegal’s leather industry
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Ghanaian startup leverages AI for faster health diagnoses
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This health tech startup is streamlining access to medicine in Nigeria
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This entrepreneur is making healthy snacks cool
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This startup is leveling up Africa’s gaming industry
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Chowdeck takes a bite out of Nigeria's food delivery market
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Nigerian ride-sharing app provides safe space for young professionals
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Streamlining logistics within Africa’s blue economy
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Streamlining logistics within Africa’s blue economy
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This app is getting transport to Egypt's underserved communitites
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The start up helping small businesses get noticed
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