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Toy creators were told their product was 'destined for the damaged goods bin'. Now it's a phenomenon

"Elf on the Shelf" co-creators and sisters Chanda Bell and Christa Pitts joins CNN'sJulia Chatterley to share the story of how this Christmas tradition came to life.

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Toy creators were told their product was 'destined for the damaged goods bin'. Now it's a phenomenon
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Unreleased Beyoncé music stolen from choreographer’s rental car in Atlanta
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A woman wears a bunny rabbit mask before the start of the first show of Puerto Rican singer Bad Bunny's 30-date concert residency at the Coliseo de Puerto Rico in San Juan, Puerto Rico, on July 11, 2025. (Photo by Ricardo ARDUENGO / AFP) (Photo by RICARDO ARDUENGO/AFP via Getty Images)
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Bad Bunny fans in Puerto Rico react to singer’s sold out residency
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These clothes cost thousands of dollars and only exist online
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U2 rock star Bono<strong> </strong>has been a prominent activist in the global fight against HIV/AIDS, including working with the George W. Bush administration supporting programs like President’s Emergency Plan for AIDS Relief (PEPFAR).
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Why Bono made Condoleezza Rice promise to help the global HIV/AIDS pandemic
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CNN asks ‘Superman’ cast members what their personal kryptonite is
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Canadian kindness breaks the internet
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<p>Jane Birkin’s Hermès bag has just sold at auction at Sotheby’s in Paris for $10 million. Known as “The Original Birkin,” the all-black, leather handbag is the first version of this timeless luxury staple, inspired by its owner -- ‘60s “It-girl” Jane Birkin.</p>
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Birkin bag smashes auction records at $10 million
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‘Can’t beat the view’: Astronauts discuss life aboard ISS
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<p>Kim Jong Un unveiled a new lavish seaside resort that is set against what human rights observers describe as stark realities of hunger and hardship across North Korea. CNN's Will Ripley reports on what the high-rise hotels that accommodate nearly 20,000 people.</p><p><br /></p><p>Video shows Kim Jong Un's new seaside resort</p><p>Kim Jong Un sets up lavish resort on military testing grounds</p><p>See inside Kim Jong Un's high-rise seaside resort</p><p><br /></p>
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Kim Jong Un built a lavish resort for 20,000 people. But who will travel there?
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Disc-shaped UAP captured on video
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CNN gets rare access to Buckingham Palace to see art from the King's travels
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Hear Kristi Noem's announcement about change in shoe removal policy at airport security checkpoints
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