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Toy creators were told their product was 'destined for the damaged goods bin'. Now it's a phenomenon

"Elf on the Shelf" co-creators and sisters Chanda Bell and Christa Pitts joins CNN'sJulia Chatterley to share the story of how this Christmas tradition came to life.

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Toy creators were told their product was 'destined for the damaged goods bin'. Now it's a phenomenon
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<p>The popular YouTuber self-financed and is self-releasing a horror movie based on an indie video game. Rick Damigella reports.</p>
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The Bulletin of the Atomic Scientists members, from left, Jon B. Wolfsthal, Asha M. George and Steve Fetter, reveal the Doomsday Clock, set to 85 seconds to midnight, during a news conference at the Carnegie Endowment for International Peace, Tuesday, Jan. 27, 2026, in Washington. (AP Photo/Pablo Martinez Monsivais)
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