<p>With bold investments and a bid to host the 2034 FIFA World Cup, Saudi Arabia is aiming to become a dominant force in the global sports industry. CNN’s Eleni Giokos explores how these initiatives are transforming the Kingdom's sports sector and contributing to its broader economic diversification strategy. </p>
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Saudi Arabia is betting big on sports

With bold investments and a bid to host the 2034 FIFA World Cup, Saudi Arabia is aiming to become a dominant force in the global sports industry. CNN’s Eleni Giokos explores how these initiatives are transforming the Kingdom's sports sector and contributing to its broader economic diversification strategy. 

5:58 • Source: CNN
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<p>With bold investments and a bid to host the 2034 FIFA World Cup, Saudi Arabia is aiming to become a dominant force in the global sports industry. CNN’s Eleni Giokos explores how these initiatives are transforming the Kingdom's sports sector and contributing to its broader economic diversification strategy. </p>
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