
Iddris Sandu learnt to code while on work experience at Google when he was just 13-years-old.

He recently collaborated with Jaden Smith. The pair are working on creating digital interaction experiences around ComplexCon in Chicago in 2019.

"With Jaden we are getting more young people to vote and creating experiences around that," Sandu told CNN.

In 2017, he met rapper Nipsey Hussle at a local Starbucks. He turned this chance meeting into a collaboration on a 'smart' store.

Three weeks after opening, "everyone from Diddy to Jay-Z , Swizz Beatz.. everyone came out and it was amazing," Sandu told CNN.

Exclusive music and other digital content is offered via an app to customers.




