The Nigerian labels Chimamanda loves | CNN

CNN values your feedback

1. How relevant is this ad to you?
2. Did you encounter any technical issues?
Thank You!
Your effort and contribution in providing this feedback is much appreciated.
Close
Ad Feedback
World
Africa
Americas
Asia
Australia
China
Europe
India
Middle East
United Kingdom
More
Africa Americas Asia Australia China Europe India Middle East United Kingdom
Watch Listen Live TV
My Account
  • Settings
  • Newsletters
  • Topics you follow
  • Sign out
Your CNN account Sign in to your CNN account

My Account
  • Settings
  • Newsletters
  • Topics you follow
  • Sign out
Your CNN account Sign in to your CNN account

Live TV Listen Watch
Edition
US
International
Arabic
Español
Edition
  • US
  • International
  • Arabic
  • Español

Africa
Americas
Asia
Australia
China
Europe
India
Middle East
United Kingdom

Follow CNN
Download the CNN App

  • World
    • Africa
    • Americas
    • Asia
    • Australia
    • China
    • Europe
    • India
    • Middle East
    • United Kingdom
  • US Politics
    • Elections 2026
    • Trump
    • Facts First
    • CNN Polls
    • Redistricting Tracker
    • Epstein Files
  • Business
    • Tech
    • Media
    • Calculators
    • Videos
  • Markets
    • Pre-markets
    • After-Hours
    • Fear & Greed
    • Investing
    • Markets Now
    • Nightcap
  • Health
    • Life, But Better
    • Fitness
    • Food
    • Sleep
    • Mindfulness
    • Relationships
  • Entertainment
    • Movies
    • Television
    • Celebrity
  • Tech
    • Innovate
  • Style
    • Arts
    • Design
    • Fashion
    • Architecture
    • Luxury
    • Beauty
    • Video
  • Travel
    • Destinations
    • Food & Drink
    • Stay
    • News
    • Videos
  • Sports
    • Football
    • Tennis
    • Golf
    • Motorsport
    • US Sports
    • Olympics
  • Science
    • Space
    • Life
    • Unearthed
  • Climate
    • Solutions
    • Weather
  • Weather
    • Video
    • Climate
  • World Cup 2026
  • Ukraine-Russia War
  • Israel-Hamas War
  • Features
    • As Equals
    • Call to Earth
    • Freedom Project
    • Impact Your World
    • Inside Africa
    • CNN Heroes
  • Watch
    • Live TV
    • Featured
    • CNN Fast
    • Shows A-Z
    • CNN 10
    • CNN TV Schedule
  • Listen
    • All There Is with Anderson Cooper
    • Chasing Life with Dr. Sanjay Gupta
    • The Assignment with Audie Cornish
    • Terms of Service with Clare Duffy
    • CNN 5 Things
    • All CNN Podcasts
  • Games
    • Daily Crossword
    • Jumble Crossword
    • Photo Shuffle
    • Sudoblock
    • Sudoku
    • 5 Things Quiz
  • About CNN
    • Photos
    • Investigations
    • CNN Profiles
    • CNN Leadership
    • CNN Newsletters
    • Work for CNN

Download the CNN App

The Nigerian labels Chimamanda loves

Published 5:45 AM EDT, Thu May 25, 2017
Link Copied!
Ready-to-wear label Fashpa (an abbreviation of Fashion Parade), sells pieces online that are made exclusively in Lagos.
Fashpa —
Ready-to-wear label Fashpa (an abbreviation of Fashion Parade), sells pieces online that are made exclusively in Lagos.
Courtesy Fashpa
Honey Ogundeyi, a former Googler and ex McKinsey Consultant, started the brand in 2013 with the goal of offering consumers quality, variety and convenience.
Fashpa —
Honey Ogundeyi, a former Googler and ex McKinsey Consultant, started the brand in 2013 with the goal of offering consumers quality, variety and convenience.
Courtesy Fashpa
"We were pleasantly surprised to see Chimamanda in one of our pieces on SKY news," Ogundeyi told CNN.
Fashpa —
"We were pleasantly surprised to see Chimamanda in one of our pieces on SKY news," Ogundeyi told CNN.
Courtesy Fashpa
"[Chimamanda] is such an inspiration and a muse for us," Fashpa's founder told CNN. "It's beyond brilliant to think she has a Fashpa piece now in her wardrobe."
Fashpa —
"[Chimamanda] is such an inspiration and a muse for us," Fashpa's founder told CNN. "It's beyond brilliant to think she has a Fashpa piece now in her wardrobe."
Courtesy Fashpa
Rukky Ladoja and Obida Obioha started Grey to bring affordable ready-to-wear clothes to the Nigerian market, and regularly exhibit at fashion shows in London and Lagos. Adichie bought several pieces from Grey's Spring/Summer 2017 collection, a series of pieces inspired by traditional Yoruba queens and their support systems.
Grey —
Rukky Ladoja and Obida Obioha started Grey to bring affordable ready-to-wear clothes to the Nigerian market, and regularly exhibit at fashion shows in London and Lagos. Adichie bought several pieces from Grey's Spring/Summer 2017 collection, a series of pieces inspired by traditional Yoruba queens and their support systems.
Courtesy Kosol Onwudinjor
Launched in 2015, this brand is the vision of Ifeyinwa Azubike, a commercial lawyer and design lover with a store in Victoria Island, Lagos. "Chimamanda captures the very essence of the The Ladymaker woman,' Azubike told CNN. "A lady who is cerebral, confident, warm and fully embraces and cherishes her heritage."
The Ladymaker —
Launched in 2015, this brand is the vision of Ifeyinwa Azubike, a commercial lawyer and design lover with a store in Victoria Island, Lagos. "Chimamanda captures the very essence of the The Ladymaker woman,' Azubike told CNN. "A lady who is cerebral, confident, warm and fully embraces and cherishes her heritage."
Courtesy The Ladymaker
Sisters Ngozi and Chika Okafor started TNL Designs, short for Things Nigerians Love, in 2013 to fill a gap in the market. They could only find Nigerian clothes made of native fabric (Ankara), or overpriced imported clothes from countries such as China and Turkey, so decided to make their own.
TNL Designs —
Sisters Ngozi and Chika Okafor started TNL Designs, short for Things Nigerians Love, in 2013 to fill a gap in the market. They could only find Nigerian clothes made of native fabric (Ankara), or overpriced imported clothes from countries such as China and Turkey, so decided to make their own.
Courtesy TNL Designs
Operating out of an office in Ajah, Lagos, and selling the clothes online, the pair were shocked when they saw Adichie in their designs.<br />"We have no idea how Chimamanda got our clothes! We have tried to investigate this but nothing has come up!"
TNL Designs —
Operating out of an office in Ajah, Lagos, and selling the clothes online, the pair were shocked when they saw Adichie in their designs.
"We have no idea how Chimamanda got our clothes! We have tried to investigate this but nothing has come up!"
Courtesy TNL Designs
When Bolutife Ajayi quit her 9 to 5 in 2011 and travelled to London to attend the London College of Fashion, she had no idea that her fashion label Tife would be born five years later.
Tife —
When Bolutife Ajayi quit her 9 to 5 in 2011 and travelled to London to attend the London College of Fashion, she had no idea that her fashion label Tife would be born five years later.
Courtesy Tife
 Bolutife Ajayi moved back to Lagos to start Tife in 2016, while working with The Lagos Fashion and Design Week production team and the Nigerian brand, Fashpa, but nothing could prepare her for an order from Chimamanda Ngozi Adichie.
Tife —
Bolutife Ajayi moved back to Lagos to start Tife in 2016, while working with The Lagos Fashion and Design Week production team and the Nigerian brand, Fashpa, but nothing could prepare her for an order from Chimamanda Ngozi Adichie.
Courtesy Tife
"We got an order from our Instagram, but we didn't know it was [Chimamanda]," Ajayi told CNN. "In fact the customer service representative mistakenly gave her the wrong quote but when we called to inform her, she didn't make a fuss, just paid the balance and sent her driver to pick up her order."
Tife —
"We got an order from our Instagram, but we didn't know it was [Chimamanda]," Ajayi told CNN. "In fact the customer service representative mistakenly gave her the wrong quote but when we called to inform her, she didn't make a fuss, just paid the balance and sent her driver to pick up her order."
Courtesy Tife

My Account
  • Settings
  • Newsletters
  • Topics you follow
  • Sign out
Your CNN account Sign in to your CNN account

Live TV Listen Watch
  • World
    • Africa
    • Americas
    • Asia
    • Australia
    • China
    • Europe
    • India
    • Middle East
    • United Kingdom
  • US Politics
    • Trump
    • Facts First
    • CNN Polls
    • Elections 2026
    • Redistricting Tracker
    • Epstein Files
  • Business
    • Tech
    • Media
    • Calculators
    • Videos
  • Markets
    • Pre-markets
    • After-Hours
    • Fear & Greed
    • Investing
    • Markets Now
    • Nightcap
  • Health
    • Life, But Better
    • Fitness
    • Food
    • Sleep
    • Mindfulness
    • Relationships
  • Entertainment
    • Movies
    • Television
    • Celebrity
  • Tech
    • Innovate
  • Style
    • Arts
    • Design
    • Fashion
    • Architecture
    • Luxury
    • Beauty
    • Video
  • Travel
    • Destinations
    • Food & Drink
    • Stay
    • News
    • Videos
  • Sports
    • Football
    • Tennis
    • Golf
    • Motorsport
    • US Sports
    • Olympics
  • Science
    • Space
    • Life
    • Unearthed
  • Climate
    • Solutions
    • Weather
  • Weather
    • Video
    • Climate
  • World Cup 2026
  • Ukraine-Russia War
  • Israel-Hamas War
  • Features
    • As Equals
    • Call to Earth
    • Freedom Project
    • Impact Your World
    • Inside Africa
    • CNN Heroes
  • Watch
    • Live TV
    • Featured
    • CNN Headlines
    • Shows A-Z
    • CNN 10
    • CNN TV Schedule
  • Listen
    • All There Is with Anderson Cooper
    • Chasing Life with Dr. Sanjay Gupta
    • The Assignment with Audie Cornish
    • Terms of Service with Clare Duffy
    • CNN 5 Things
    • All CNN Podcasts
  • Games
    • Daily Crossword
    • Jumble Crossword
    • Photo Shuffle
    • Sudoblock
    • Sudoku
    • 5 Things Quiz
  • About CNN
    • Photos
    • Investigations
    • CNN Profiles
    • CNN Leadership
    • CNN Newsletters
    • Work for CNN

World
Watch Listen Live TV
My Account
  • Settings
  • Newsletters
  • Topics you follow
  • Sign out
Your CNN account Sign in to your CNN account
Follow CNN

Download the CNN app
Download the CNN app

Terms of Use Privacy Policy Ad Choices Accessibility & CC About Newsletters Transcripts

© 2026 Cable News Network. A Warner Bros. Discovery Company. All Rights Reserved.
CNN Sans ™ & © 2016 Cable News Network.

Download the CNN app

Scan the QR code to download the CNN app on Google Play.

Scan the QR code to download the CNN app from Google Play.

Download the CNN app

Scan the QR code to download the CNN app from the Apple Store.

Scan the QR code to download the CNN app from the Apple Store.