Dutch beer giant Heineken, the world's second largest brewer, is targeting the Ivory Coast.
The next round —
Dutch beer giant Heineken, the world's second largest brewer, is targeting the Ivory Coast.
Getty Images / Stringer
Africa is the fastest growing region in the world for beer consumption, and the Ivory Coast is one of the continent's fastest growing economies. The West African state consumes around 270 million liters of beer annually.
Growth market —
Africa is the fastest growing region in the world for beer consumption, and the Ivory Coast is one of the continent's fastest growing economies. The West African state consumes around 270 million liters of beer annually.
SIA KAMBOU/AFP/AFP/Getty Images
The vast majority is provided by French company Castel Groupe, which owns popular brands including Solibra, Flag and Castel.
Market leader —
The vast majority is provided by French company Castel Groupe, which owns popular brands including Solibra, Flag and Castel.
ISSOUF SANOGO/AFP/AFP/Getty Images
Heineken has launched a new brewery named 'Brassivoire' in association with distribution specialists CFAO on the outskirts of the Ivorian economic capital Abidjan.
Roll out —
Heineken has launched a new brewery named 'Brassivoire' in association with distribution specialists CFAO on the outskirts of the Ivorian economic capital Abidjan.
SIA KAMBOU/AFP/AFP/Getty Images
The $160 million state-of-the-art facility has capacity to produce 160 million liters of beer a year.
Cutting edge —
The $160 million state-of-the-art facility has capacity to produce 160 million liters of beer a year.
SIA KAMBOU/AFP/AFP/Getty Images
The brewery will produce Heineken's new 'Ivoire' beer, the result of extensive research into local tastes. A 60-centileter bottle costs $0.81.
Bespoke product —
The brewery will produce Heineken's new 'Ivoire' beer, the result of extensive research into local tastes. A 60-centileter bottle costs $0.81.
SIA KAMBOU/AFP/AFP/Getty Images
Brassivoire has around 200 highly-skilled local employees, who have received over 3000 hours of training between them according to General Manager Alexander Koch.
Job creation —
Brassivoire has around 200 highly-skilled local employees, who have received over 3000 hours of training between them according to General Manager Alexander Koch.
SIA KAMBOU/AFP/AFP/Getty Images
Heineken says the Ivoire brand has been well received and intends to scale up production.
Looking ahead —
Heineken says the Ivoire brand has been well received and intends to scale up production.
SIA KAMBOU/AFP/AFP/Getty Images
Competition for Ivorian drinkers will be fierce.
HIgh stakes —
Competition for Ivorian drinkers will be fierce.
SIA KAMBOU/AFP/AFP/Getty Images