
Anita Quansah London —
For designer Anita Quansah making jewelry isn't just a job, it's an art form steeped in a rich family tradition. 
Anita Quansah London —
Born in London, Quansah moved to Nigeria with her parents at the age of three. She grew up with her grandmother, a designer who made jewelry for African royalty.

Anita Quansah London —
Her passion for design goes back to her childhood where she would often dress up. Her grandfather was a chief of tribe and the family felt its duty to perform elegance on every social occasion.

Anita Quansah London —
"I remember my grandmother had a chest full of embroidered, rich velvet materials, shimmered with so many metallic threads, heavily embroidered with jewels," she said. "She would dress my siblings and me up and adorn our necks with beautiful coral necklaces and golden heavy pendants."

Anita Quansah London —
Years later and after a collaboration with Christian Lacroix, Quansah decided to launch her own brand, where she designs jewelry in her grandmother's tradition.

Anita Quansah London —
"She's been a great muse, a great inspiration, a great mentor," Quansah told CNN. "She never complained - no work was too much for her. She was very patient. She never gave up. She always believed that if one way doesn't work out, you must try another way until you get better and reach your goals."Pictured: Omenyi Clara Azuka Menkiti

Anita Quansah London —
"No one in my family followed her path and she left so much of a gap for me to fill," continues Quansah. Her grandmother was the head designer for the king of Onitsha Obi of Onitsha

Alicia Keys —
Now instead of royalty, Quansah's designs adorn celebrities like Alicia Keys, Thandie Newton and Keisha Buchanan.

Anita Quansah London —
Quansah's heritage is ingrained in her designs. "I wanted to design jewelry that tells a story of celebration of my culture, craftsmanship, uniqueness, diversity. Of happiness and joy," she said.

Anita Quansah London —
Despite the intricacy of her designs, Quansah's philosophy is simple: "Create something that is a piece of wearable art. Something that you can pass down generation to generation," she said.

Anita Quansah London —
The creative process is a long one, with her creations taking several hours to complete. "I make everything myself. The collars with feathers take about three to four weeks, in which I spend 15 hours each day on the piece," she said.



