With the craft-cocktail revolution in full swing, Americans today have a dizzying array of liquors to choose from. Here are the 15 most popular liquor brands in the US by 2014 retail-store sales (not counting liquor sold at bars) as measured by IRI, a Chicago-based market research firm.
With the craft-cocktail revolution in full swing, Americans today have a dizzying array of liquors to choose from. Here are the 15 most popular liquor brands in the US by 2014 retail-store sales (not counting liquor sold at bars) as measured by IRI, a Chicago-based market research firm.
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<strong>1. Smirnoff vodka. </strong>US retail sales in 2014: $315 million.
1. Smirnoff vodka. US retail sales in 2014: $315 million.
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<strong>2. Captain Morgan rum. </strong>US retail sales in 2014: $224 million.
2. Captain Morgan rum. US retail sales in 2014: $224 million.
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<strong>3. Jack Daniel's whiskey. </strong>US retail sales in 2014: $219 million.
3. Jack Daniel's whiskey. US retail sales in 2014: $219 million.
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<strong>4. Bacardi rum. </strong>US retail sales in 2014: $204 million.
4. Bacardi rum. US retail sales in 2014: $204 million.
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<strong>5. Crown Royal whisky.</strong> US retail sales in 2014: $187 million.
5. Crown Royal whisky. US retail sales in 2014: $187 million.
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<strong>6. Absolut vodka. </strong>US retail sales in 2014: $130.7 million.
6. Absolut vodka. US retail sales in 2014: $130.7 million.
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<strong>7. Fireball Cinnamon Whisky. </strong>US retail sales in 2014: $130.6 million.
7. Fireball Cinnamon Whisky. US retail sales in 2014: $130.6 million.
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<strong>8. Jim Beam bourbon.</strong> US retail sales in 2014: $125 million.
8. Jim Beam bourbon. US retail sales in 2014: $125 million.
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<strong>9. Jose Cuervo tequila.</strong> US retail sales in 2014: $109 million.
9. Jose Cuervo tequila. US retail sales in 2014: $109 million.
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<strong>10. Svedka vodka. </strong>US retail sales in 2014: $101 million.
10. Svedka vodka. US retail sales in 2014: $101 million.
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<strong>11. Skyy vodka.</strong> US retail sales in 2014: $97 million.
11. Skyy vodka. US retail sales in 2014: $97 million.
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<strong>12. Grey Goose vodka.</strong> US retail sales in 2014: $83 million.
12. Grey Goose vodka. US retail sales in 2014: $83 million.
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<strong>13. Jagermeister. </strong>US retail sales in 2014: $81 million.
13. Jagermeister. US retail sales in 2014: $81 million.
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<strong>14. Hennessy cognac.</strong> US retail sales in 2014: $79 million.
14. Hennessy cognac. US retail sales in 2014: $79 million.
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<strong>15. Jameson Irish Whiskey. </strong>US retail sales in 2014: $73 million.
15. Jameson Irish Whiskey. US retail sales in 2014: $73 million.
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