Cliff Central is a new online venture by popular South African radio shock jock Gareth Cliff.
Cliff Central 'un-radio' —
Cliff Central is a new online venture by popular South African radio shock jock Gareth Cliff.
Courtesy Cliff Central
The "un-radio" station aims to integrate audio programming, social media platforms and instant messaging services like WeChat.
The WeChat platform —
The "un-radio" station aims to integrate audio programming, social media platforms and instant messaging services like WeChat.
Peter Parks/AFP/GETTY IMAGES
Listeners can tune into broadcasts via the WeChat app and communicate directly with the show, friends and fellow audience members.
Cliff Central on mobile —
Listeners can tune into broadcasts via the WeChat app and communicate directly with the show, friends and fellow audience members.
Ryan Smith/CNN
Cliff was host of national radio station 5FM's breakfast show until quitting to set up Cliff Central earlier this year.
Breaking chains —
Cliff was host of national radio station 5FM's breakfast show until quitting to set up Cliff Central earlier this year.
Courtesy Gareth Cliff
Experts say advertisers are excited about the new format but too little information has been released about how successful Cliff Central has been in its first few months of operation.
Radio revolution? —
Experts say advertisers are excited about the new format but too little information has been released about how successful Cliff Central has been in its first few months of operation.
Ryan Smith/CNN