Thanks to apps such as Uber and AirBnb, a bad review now cuts both ways. The peer review is increasingly a feature of everything from holidays and restaurants to cab rides and flat shares.
Peer pressure —
Thanks to apps such as Uber and AirBnb, a bad review now cuts both ways. The peer review is increasingly a feature of everything from holidays and restaurants to cab rides and flat shares.
Online customer reviews - in particular industry giants like Tripadvisor - are now big business and the main factor in influencing consumer choices.
Peer pressure —
Online customer reviews - in particular industry giants like Tripadvisor - are now big business and the main factor in influencing consumer choices.
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In many cases, online reviews are beginning to make the old star rating for hotels obsolete. Analysts say that while there are still different expectations for different price categories, it's easier to look at reviews and see what people are saying and to make booking decision based on that.
Peer pressure —
In many cases, online reviews are beginning to make the old star rating for hotels obsolete. Analysts say that while there are still different expectations for different price categories, it's easier to look at reviews and see what people are saying and to make booking decision based on that.
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Everything from wine to dog sitters and even parking spots are being peer reviewed online. Analysts say that these reviews are changing the marketing landscape.
Peer pressure —
Everything from wine to dog sitters and even parking spots are being peer reviewed online. Analysts say that these reviews are changing the marketing landscape.
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The internet has made it even easier for word to spread quickly about the quality of all kinds of services. Sites such as Yelp have been credited with revolutionizing the restaurant review business.
Peer pressure —
The internet has made it even easier for word to spread quickly about the quality of all kinds of services. Sites such as Yelp have been credited with revolutionizing the restaurant review business.
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Uber has been the subject of several protests in various cities.
Uber has been the subject of several protests in various cities.
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Berlin taxi drivers protest over Uber.
Berlin taxi drivers protest over Uber.
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Each Uber user has a rating, but it is only visible to drivers who are in range for a pick up.
Each Uber user has a rating, but it is only visible to drivers who are in range for a pick up.
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