Likefunding.me is a new startup in Hong Kong that has devised a way of harnessing Facebook "likes" as a way of getting valuable donations to worthy causes.
Earning money from likes —
Likefunding.me is a new startup in Hong Kong that has devised a way of harnessing Facebook "likes" as a way of getting valuable donations to worthy causes.
KIMIHIRO HOSHINO/AFP/GettyImages/file
Micro-donations from each Facebook "like" are funded from a pool provided by corporations. In return, businesses raise their corporate social responsibility profile.
Earning money from likes —
Micro-donations from each Facebook "like" are funded from a pool provided by corporations. In return, businesses raise their corporate social responsibility profile.
Likefunding.me
Co-founder Kelly Yim (pictured) said the startup would benefit charities, creative projects and social enterprise projects.
Earning money from likes —
Co-founder Kelly Yim (pictured) said the startup would benefit charities, creative projects and social enterprise projects.
Courtesy of likefunding.me
"We know creative projects have the capacity to go viral -- just look at the potato salad project," said Yim. "We want to devise a system that allows people with these kind of projects to monetize their media exposure."
Earning money from likes —
"We know creative projects have the capacity to go viral -- just look at the potato salad project," said Yim. "We want to devise a system that allows people with these kind of projects to monetize their media exposure."
Kickstarter.com
Yim with the small Hong Kong-based team at Likefunding. Likefunding.me has patented its idea and only beta-launched in August.
Earning money from likes —
Yim with the small Hong Kong-based team at Likefunding. Likefunding.me has patented its idea and only beta-launched in August.
Courtesy of likefunding.me
Successful campaigners take a cheque for HK$10,000 (US$1,300). Yim says that even small donations of this type can make a big difference to many charities.
Earning money from likes —
Successful campaigners take a cheque for HK$10,000 (US$1,300). Yim says that even small donations of this type can make a big difference to many charities.
Courtesy of Likefunding.me
The business model for Likefunding is similar to crowdfunding models where the company takes 10% of the successful funds raised.
Earning money from likes —
The business model for Likefunding is similar to crowdfunding models where the company takes 10% of the successful funds raised.
courtesy of likefunding.me
A Facebook presence is now regarded as essential by most businesses. Yim said the team behind Likefunding now has its sights set on breaking into the market in mainland China.
Earning money from likes —
A Facebook presence is now regarded as essential by most businesses. Yim said the team behind Likefunding now has its sights set on breaking into the market in mainland China.
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