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Business

Social media interactive smart business

Updated 12:30 PM EDT, Mon September 8, 2014
Link Copied!
Footballing legend Gary Lineker is fronting potato chip company Walkers' new Tweet-to-eat initiative.
Businesses get interactive —
Footballing legend Gary Lineker is fronting potato chip company Walkers' new Tweet-to-eat initiative.
Walkers
People passing any of the three London installations tweet the company, and hey presto: out pops a free snack to accompany you on your journey.
Businesses get interactive —
People passing any of the three London installations tweet the company, and hey presto: out pops a free snack to accompany you on your journey.
Monica Quinoz/Twitter
Visitors to Birds Eye's pop up restaurants were able to eat for free in exchange for an Instagram.
Businesses get interactive —
Visitors to Birds Eye's pop up restaurants were able to eat for free in exchange for an Instagram.
Birds Eye Inspirations
The company tapped into Instagrammers' food porn fetish by offering a fully comp dinner in exchange for a snap on the app.
Businesses get interactive —
The company tapped into Instagrammers' food porn fetish by offering a fully comp dinner in exchange for a snap on the app.
Birds Eye Inspirations
At JFK in New York, fliers were able to participate in Heineken's Depature Roulette - where the press of a button gave them a new destination entirely.
At JFK in New York, fliers were able to participate in Heineken's Depature Roulette - where the press of a button gave them a new destination entirely.
Heineken
Coca Cola's Small World machines were installed in Pakistan and India, and required a member from each country to perform a task together as a means of facilitating unity between the two countries.
Businesses get interactive —
Coca Cola's Small World machines were installed in Pakistan and India, and required a member from each country to perform a task together as a means of facilitating unity between the two countries.
A man raises his glass (well, cup) after Douwe Egberts' yawn-activated coffee dispenser supplied him with a drink at Johannesburg Airport in South Africa.
Businesses get interactive —
A man raises his glass (well, cup) after Douwe Egberts' yawn-activated coffee dispenser supplied him with a drink at Johannesburg Airport in South Africa.
Douwe Egberts/YouTube
Dutch airline KLM launched Meet & Seat: an initiative encouraging fliers to check out fellow passengers' social media profiles before their flight so they have the best chance of being seated next to someone with shared interests.
Businesses get interactive —
Dutch airline KLM launched Meet & Seat: an initiative encouraging fliers to check out fellow passengers' social media profiles before their flight so they have the best chance of being seated next to someone with shared interests.
KLM

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