3D animated ads take Kenya by storm | CNN Business

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Business

3D animated ads take Kenya by storm

Published 5:38 AM EST, Wed November 13, 2013
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Kenyan companies are turning to 3D advertising to engage with audiences and lure investors.
3D animated ads take Kenya by storm —
Kenyan companies are turning to 3D advertising to engage with audiences and lure investors.
Fatboy Animations
Created for a telecommunications operator, the "Faiba" cavemen ad became the talk of the town last year in Kenya. Its success spurred the development of a whole new series.
3D animated ads take Kenya by storm —
Created for a telecommunications operator, the "Faiba" cavemen ad became the talk of the town last year in Kenya. Its success spurred the development of a whole new series.
Fatboy Animations
Michael Muthiga, of Fatboy Animations, is the man behind the successful five-part animated series. He says Kenya's advertising industry is "booming."
3D animated ads take Kenya by storm —
Michael Muthiga, of Fatboy Animations, is the man behind the successful five-part animated series. He says Kenya's advertising industry is "booming."
CNN
Fatboy Animations has also created 3D animated ads for mobile network operator Safaricom.
3D animated ads take Kenya by storm —
Fatboy Animations has also created 3D animated ads for mobile network operator Safaricom.
Fatboy Animations
"Most clients want to go that way, animation -- whatever creates a buzz with the audience, that's what the client will want to go for," says Muthiga.
3D animated ads take Kenya by storm —
"Most clients want to go that way, animation -- whatever creates a buzz with the audience, that's what the client will want to go for," says Muthiga.
Fatboy Animations

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