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Building a kid’s clothing brand

Updated 12:01 PM EDT, Mon September 9, 2013
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Girls Will Be brand T-shirts were designed to fit between the typical figure-hugging clothes for girls and baggy clothes for boys. The brand was launched in July by adult siblings who saw their kids weren't happy with many of the clothes on store shelves.
Building clothes for any kid —
Girls Will Be brand T-shirts were designed to fit between the typical figure-hugging clothes for girls and baggy clothes for boys. The brand was launched in July by adult siblings who saw their kids weren't happy with many of the clothes on store shelves.
Courtesy Susan Beth Photography
Graphics are printed on Girls Will Be T-shirts by Kong Screenprinting in Austin, Texas.
Creating clothes for any kid —
Graphics are printed on Girls Will Be T-shirts by Kong Screenprinting in Austin, Texas.
Courtesy Sharon Burns Choksi
Girls Will Be creators hope to expand beyond T-shirts. "We are working hard to get the next round of production under way and push forward as fast as we can," said Sharon Burns Choksi, who handles promotion and marketing.
Creating clothes for any kid —
Girls Will Be creators hope to expand beyond T-shirts. "We are working hard to get the next round of production under way and push forward as fast as we can," said Sharon Burns Choksi, who handles promotion and marketing.
Courtesy Susan Beth Photography
Siblings Laura Burns, left, Sharon Burns Choksi and David Burns collaborated to create Girls Will Be while living in different cities -- Austin, St. Louis and Chicago. They do business over conference calls; already, the job is more than full-time, Burns Choksi said.<br /><br />
Creating clothes for any kid —
Siblings Laura Burns, left, Sharon Burns Choksi and David Burns collaborated to create Girls Will Be while living in different cities -- Austin, St. Louis and Chicago. They do business over conference calls; already, the job is more than full-time, Burns Choksi said.

Courtesy Laura Burns

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