Agriculture advocate Ryan Goodman says transparency is increasingly the mandate at operations large and small, from cattle ranches and slaughterhouses to milking facilities and dairy farms.
Moo-ving toward greater transparency —
Agriculture advocate Ryan Goodman says transparency is increasingly the mandate at operations large and small, from cattle ranches and slaughterhouses to milking facilities and dairy farms.
Ryan Goodman/AgricultureProud.com
Even the largest meat producers, like Cargill, are responding to consumer demand for more insight about how their food makes it to the plate.
Moo-ving toward greater transparency —
Even the largest meat producers, like Cargill, are responding to consumer demand for more insight about how their food makes it to the plate.
Ryan Goodman/AgricultureProud.com
The American Meat Institute and Dr. Temple Grandin are working together to fix a possible disconnect between producers and consumers by grasping a "glass walls" approach.
Moo-ving toward greater transparency —
The American Meat Institute and Dr. Temple Grandin are working together to fix a possible disconnect between producers and consumers by grasping a "glass walls" approach.
Ryan Goodman/AgricultureProud.com
Last August, AMI released a video walking viewers through a beef plant. Part Two of the Glass Walls project was released earlier this year and walks viewers through the process of getting pigs to slaughter and the steps involved.
Moo-ving toward greater transparency —
Last August, AMI released a video walking viewers through a beef plant. Part Two of the Glass Walls project was released earlier this year and walks viewers through the process of getting pigs to slaughter and the steps involved.
Ryan Goodman/AgricultureProud.com
While the dialogue has come a long way, Goodman says there is room for improvement when it comes to transparency across the entire food and agriculture spectrum.
Moo-ving toward greater transparency —
While the dialogue has come a long way, Goodman says there is room for improvement when it comes to transparency across the entire food and agriculture spectrum.
Ryan Goodman/AgricultureProud.com
On the milk production side, dairies like <a href="index.php?page=&url=http%3A%2F%2Fwww.happycowcreamery.com%2F" target="_blank" target="_blank">Happy Cow Creamery</a> offer farm tours in an effort to better connect with their consumers.
Moo-ving toward greater transparency —
On the milk production side, dairies like Happy Cow Creamery offer farm tours in an effort to better connect with their consumers.
Ryan Goodman/AgricultureProud.com
A modern "milking parlor" may not be the bucolic image that many people have in mind, but dairy farmers realize that their consumers are increasing interested in the process.
Moo-ving toward greater transparency —
A modern "milking parlor" may not be the bucolic image that many people have in mind, but dairy farmers realize that their consumers are increasing interested in the process.
Ryan Goodman/AgricultureProud.com
Closer view of the milking process.
Moo-ving toward greater transparency —
Closer view of the milking process.
Ryan Goodman/AgricultureProud.com
A "Herdflow" gate manages the crowd around the milking facility.
Moo-ving toward greater transparency —
A "Herdflow" gate manages the crowd around the milking facility.
Ryan Goodman/AgricultureProud.com