
Paris Hilton store opens in Mecca —
Paris Hilton, photographed here at a party at her private residence in Los Angeles last December, tweeted about the opening of her store in Mecca in November.

Hilton tweets pride at opening outlet —
Hilton tweeted: "Loving my beautiful new store that just opened at Mecca Mall in Saudi Arabia!" with this picture of the store.

The Paris Hilton brand —
Paris Hilton, seen here during the New York Fashion Week for Spring 2013, later tweeted: "This is the 5th store in Saudi Arabia, and store number 42 in total! So proud to keep growing my brand!"

Paris Hilton -- the party girl image —
Paris Hilton has built up a global brand on her sexy image and became popular in large part, due to a homemade sex tape that went viral in 2003 and her reality TV show, "The Simple Life." Many believe establishing a store in a Muslim holy city is a step too far.

The most sacred site in Islam —
Muslim pilgrims gather at the Kabaa in Mecca. For some, the outrage stems from the ongoing commercialization of Mecca. There has been much discussion in recent years over the demolition of historically important religious buildings in the holy city to make way for new buildings.

Abraj Al-Bait Towers —
Amid international outcry in 2002, an Ottoman fortress was demolished to make way for the Abraj Al-Bait Towers, also known as the Mecca Royal Hotel Clock Tower.


