The Italo train from NTV is Italy's first high-speed rail operation not run by the state.
Italy's 'Italo' train —
The Italo train from NTV is Italy's first high-speed rail operation not run by the state.
AFP/Getty Images
With its dark red color scheme, streamlined shape and speeds as fast as a formula-one car, everyone's calling Italo the "Ferrari train."
Italy's 'Italo' train —
With its dark red color scheme, streamlined shape and speeds as fast as a formula-one car, everyone's calling Italo the "Ferrari train."
AFP/Getty Images
Italo's features include a cinema carriage and free Wi-Fi access throughout the train.
Italy's 'Italo' train —
Italo's features include a cinema carriage and free Wi-Fi access throughout the train.
AFP/Getty Images
NTV chairman Luca di Montezemolo hopes Italo will challenge state-run competitor Trenitalia.
Italy's 'Italo' train —
NTV chairman Luca di Montezemolo hopes Italo will challenge state-run competitor Trenitalia.
AFP/Getty Images
The brand exudes a smart efficiency, but is intended to appeal to the masses. "Our idea was to do a train for everybody," says di Montezemolo.
Italy's 'Italo' train —
The brand exudes a smart efficiency, but is intended to appeal to the masses. "Our idea was to do a train for everybody," says di Montezemolo.
ayesha durgahee/cnn
The service provides touch-screen ticket machines and a concierge-style service all the way to the platform.
Italy's 'Italo' train —
The service provides touch-screen ticket machines and a concierge-style service all the way to the platform.
ayesha durgahee/cnn
Italo serves major cities such as Milan, Naples and Rome.
Italy's 'Italo' train —
Italo serves major cities such as Milan, Naples and Rome.
AFP/Getty Images
State-run Trenitalia has spent $100 million upgrading the interiors of its Frecciarossa (Red Arrow) high-speed trains, as well as introducing free Wi-Fi.
Trenitalia, Frecciarossa —
State-run Trenitalia has spent $100 million upgrading the interiors of its Frecciarossa (Red Arrow) high-speed trains, as well as introducing free Wi-Fi.
AFP/Getty Images
Trenitalia's new Frecciarossa trains even include a conference room for business travelers.
Trenitalia, Frecciarossa —
Trenitalia's new Frecciarossa trains even include a conference room for business travelers.
ayesha durgahee/cnn