Green Bay Packers quarterback Bart Starr, right, passes the ball during the first-ever Super Bowl. Starr threw for 250 yards and two touchdowns as the Packers defeated the Kansas City Chiefs 35-10. Starr was named the game's Most Valuable Player.

Los Angeles Times/AP

The first Super Bowl, in pictures

Updated 1705 GMT (0105 HKT) January 10, 2024

Los Angeles Times/AP

These days, a lot of folks call it Super Bowl I. But technically, it wasn't.

Back in 1967, the world had never heard of such a thing.

Instead, it was kind of a grudge match.

They called it the AFL-NFL World Championship Game — the first time the top teams from two fiercely competitive football leagues had ever faced off. The Green Bay Packers, NFL champions coached by the legendary Vince Lombardi, faced the AFL champion Kansas City Chiefs at the Los Angeles Memorial Coliseum.

The name "Super Bowl" would not officially be used until the leagues merged a few years later.

The game was played at the Los Angeles Memorial Coliseum on January 15, 1967.

CBS/Getty Images

CBS commentator Frank Gifford works on the field before the game. The game was televised by both CBS and NBC. CBS held the rights to NFL games, while NBC had the rights to AFL games.

CBS/Getty Images

Chiefs center Jon Gilliam — across from Packers tackle Bob Skoronski — watches the pregame coin toss.

NFL Photos/AP

Chiefs running back Mike Garrett runs onto the field during pregame introductions.

Vernon Biever/AP

Packers fullback Jim Taylor (No. 31) leads a group of teammates out of a tunnel before the game. Behind him is Starr (No. 15). Both are now in the Pro Football Hall of Fame.

Vernon Biever/AP

Herb Adderley (No. 26) returns a kickoff during the game. Adderley, a Hall of Fame cornerback, played nine seasons with the Packers.

NFL Photos/AP

Running back Elijah Pitts carries the ball for the Packers. He scored two touchdowns in the game.

Tony Tomsic/Getty Images

The CBS Sports team works in the press box during the game.

CBS/Getty Images

Packers wide receiver Max McGee pulls in a 13-yard touchdown pass during the third quarter. In the first quarter, McGee made history when he scored the first touchdown in Super Bowl history — a 37-yard score that he pulled in with one hand. Watch the replays.

Tony Tomsic/Getty Images

Cheerleaders perform during the game.

CBS/Getty Images

Chiefs quarterback Len Dawson rolls out for a pass. Nearly 62,000 fans attended the game, but there were still a lot of empty seats. Now the Super Bowl is one of the most coveted tickets in sports.

NFL Photos/AP

Photographers and cameramen work from the sideline.

CBS/Getty Images

Chiefs head coach Hank Stram covers his face on the sideline. While this game did not go in his favor, he would be back three years later to win Super Bowl IV.

Dawson, like Stram, was a future Hall of Famer. He came back to win MVP in Super Bowl IV. See all the Super Bowl MVPs.

Vic Stein/Getty Images

Packers fans cheer their team from the stands.

NFL commissioner Pete Rozelle, left, presents the championship trophy to Packers head coach Vince Lombardi after the game. The trophy was renamed the Vince Lombardi Trophy after the coach's death in 1970.