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Many viral makeup videos have nothing to do with makeup. So, why are they so addictive?

Influencers are raking in clicks and cash by making videos of themselves applying makeup while talking about something completely different. Psychologists say there are two psychological powers at work that keep us watching.

2:09 • Source: CNN
Entertainment 17 videos
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Many viral makeup videos have nothing to do with makeup. So, why are they so addictive?
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FILE -- Mel Brooks (left), director of the film "The Producers" with actor Gene Wilder in New York, July 11,1967. Wilder, who established himself as one of America's foremost comic actors with his delightfully neurotic performances in three films directed by Brooks, his eccentric star turn in the family classic "Willy Wonka and the Chocolate Factory" and his winning chemistry with Richard Pryor in the box-office smash "Stir Crazy," died on Aug. 29, 2016. He was 83. (Sam Falk/The New York Times)
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