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This strategy worked for the iPhone. Can Apple do it again with AI?

For more than a year Silicon Valley has been buzzing about Apple’s decision to sit on the sidelines during a frenzied AI arms race that has shaken up the tech industry. CNN’s Jon Sarlin and Clare Duffy explore how Apple’s “be best, not first” approach could be a huge risk for the most valuable company in the world.

3:41 • Source: CNN
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A passenger rests on a bench at Munich International Airport in Munich, southern Germany, on early October 4, 2025, after reports of drone sightings again forced Munich airport to close and more than 30 flights had to be cancelled and left nearly 3,000 passengers stranded. New reports of drone sightings again forced Munich airport to close late on October 3, 2025, a day after drones caused more than 30 flights to be cancelled there and left nearly 3,000 passengers stranded. The airport said in a statement on its website that "because of unconfirmed drone sightings air traffic has been cancelled until further notice", the latest in a spate of such incidents heightening security fears in Europe. (Photo by Michaela STACHE / AFP) (Photo by MICHAELA STACHE/AFP via Getty Images)
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