Editor’s Note: This feature is part of ‘The Adorned,’ a new series that explores the psychology behind extraordinary style. See more here.

CNN  — 

From their hair salon in south-east London, Tuttii Fruittii and Toni Tits are redefining what it is to be eccentric with their unique “drag clown” aesthetic. For them, it’s increasingly important to have a sense of humor about how you present yourself – even if your elderly family members may not understand it.

In this short film, the pair describe the freedom of being around like-minded people and how, particularly in London, “you can blend in even if you are outside of the norm.”